“Once we see that authenticity is a positional good with its own self-radicalising dynamic, it becomes easier to understand a lot of what is going on in the culture. Most importantly, it helps us understand the motivation behind the distinction between authenticity and ‘authenticity,’ or between the genuine form and the fake version. And to repeat, it has nothing to do with co-optation or selling out: it is nothing more than the difference between a form of conspicuous behaviour where the uselessness of the activity remains implicit, and one where its function as a locus of status-seeking becomes cringe-inducingly explicit.”















