Kyle Thomas Hemingway

How do you create a promotional campaign as innovative as its subjects?

MIT Technology Review’s annual Innovators Under 35 list

Illustration of person holding a galaxy Cathryn Virginia

Disciplines
Art direction, graphic design, motion

Deliverables
Static and animated social media promotional assets

Collaborators
Benji Rosen, Cathryn Virginia

For 20 years, MIT Technology Review has presented a list of 35 Innovators Under 35, the best of the best rising stars from around the world using technology to make the world a better place.

For this year’s list, working with Cathryn Virginia’s set of illustrations as a starting point, I devised a social campaign comprising motion and static assets.

Video sizzle reel of the honorees
(Click to play)

Instagram story biscuits highlighting each category

Instagram story biscuit for Innovators Under 35
Instagram story biscuit for Innovators Under 35
Instagram story biscuit for Innovators Under 35
Instagram story biscuit for Innovators Under 35
Instagram story biscuit for Innovators Under 35