Handel and Haydn Society’s 2013/14 season promotions
Art direction, branding, design, photography
Season brochures, posters, direct mail, program books, email templates, social promotions
Handel and Haydn Society was founded in Boston in 1815 and boasts the distinction of being the oldest consecutively performing arts organization in the United States. For this, their final season before their bicentennial, I created a suite of promotional assets that positioned the brand for a soft transition into its rebrand the following season.
Large-format posters featuring individual creative for all nine concerts in the 2013/14 season.
A key color was chosen to brand each concert to make them distinctive when they were marketed simultaneously.
The outgoing “brick” logo was de-emphasized at the top and the words “Handel and Haydn Society” were stated more prominently in anticipation of a new wordmark the following season.
For the images, a mix of theme-driven photography and images of notable guest artists was chosen.
The URL was featured prominently at the bottom both as an obvious call-to-action but also as another chance to reinforce the name of the organization.
The imagery was carried through all promotions for the season, including direct mail, out of home, and digital promotions.
Exterior bus ad
Sample spreads from the brochure