MIT Technology Review's EmTech MIT conference
Art direction, branding, copywriting, design, motion
Brand guidelines, print ads, banner ads, landing page template, email templates, Powerpoint templates, on-site signage and collateral
MIT Technology Review’s EmTech MIT is a three-day conference bringing together world-renowned innovators and business leaders for intimate conversations on the year’s breakthrough technologies.
To begin with, we gathered the elements that already existed and would not change: The logo, the color palette, and the institutional font.
To these, we added a new element: The wave. The EmTech wave was introduced to add further visual distinction to the above set of givens, and to function as a mnemonic across all executions of the brand.
A palette of static waves was gathered to give a visual diversity to communications, and it also appears in motion where possible.
With a solid toolbox of elements decided upon, we were able to execute a suite of distinctive and impactful collateral and advertising assets. By applying a simple color wash, photos that come from various sources now work together seamlessly as parts of a singular family.
Spread ad in magazine
Single-page ads in magazine, each highlighting an important speaker with bold, provoking language
Social media promotional tiles
Animated version of logo
Video sizzle reel
(Click to play)
On-site modular signage system