Boston Baroque’s 2017/18 season promotions
Art direction, branding, copywriting, design
Season brochures, posters, direct mail, program books, email templates, social promotions
Graham Wright, Hailey Fuqua, Kathy Wittman
Six-time GRAMMY™ nominee Boston Baroque has grown quite a bit since its founding in 1973. With 26 albums under its belt, it now boasts a semi-staged opera each season and routinely attracts top talent from around the globe to perform.
Up until this point, Boston Baroque’s promotional design leaned heavily on very passive musical instrument imagery.
For the year-long 2017/18 season campaign, I recommended the idea of using creative imagery to market the concerts as opposed to images of the orchestra and chorus.
Posters for the individual concerts in the 2017/18 season:
Standard typographic treatments were used for the repertoire, date, and purchase information at top and bottom, leaving the title to be a larger statement.
Each photo choice was motivated by a thematic element of the repertoire (e.g., a sunset for Mozart’s Requiem, a jail as the setting of Beethoven’s Fidelio, or a fireworks display for a New Year’s concert).
The imagery was carried through all promotions for the season, including the brochure.
Sample spreads from the brochure